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4 Steps to Opening a Dance Studio Business

The popularity of dancing showed up years and years ago, with people of all ages interested in taking dance classes. Have you ever thought about opening your own dance studio? Perhaps now it’s the right moment to do it. Start first with researching how to open your studio and what it takes to make it run successfully. Here you’ll find all the information needed to feel confident enough to embark on this journey. Dance is a traditional part of any culture around the world for centuries. If you take a look, you’ll see how many different types of dances are practiced worldwide. If you haven’t considered it yet, you should know that a dance studio is a common business type nowadays. So, if you weren’t confident enough to open yours, here you have all the support you need. It might seem like a daunting task, but if you do your research and make a good plan, you’re likely to be a successful dance teacher. Does this sound like you? Then this post is for you! Here’s how to manage and open a dance studio in 2020.

Settle on a budget

First things first, of course, you may have the money for it, but it’s essential to make a list with all the things you’ll need for your studio. And by that, you’ll have to settle on a budget. Understandably, you want to open a studio with all the conditions for your students, but it’s also great to have some savings, just in case. Running a business is great, but it doesn’t mean that once you’ve opened it, you’ll stop investing in it. So, before continuing with your planning, make sure you know how much you can afford to spend. If this helps you in any way, here are some examples of what you’ll be paying at the beginning.

You’ll need to pay rent, which is something you’ll have to think about because if you don’t build a name for your studio, you’re less likely to have students coming to your classes. After this, you’ll have to pay for all the utilities for your space. The start-up expenses will also cost you a bit, including renovations, glassless mirrors, painting, storage, seating, equipment, etc.). Advertising and marketing are crucial when it comes to starting a business. If you have employees or dance instructors, you’ll need to pay them. Does it already sound like too much? It’s possible to take out a loan to start your business. Whatever you choose to do, just make sure that you know what you’re getting into before signing the documents.

Build a name for yourself

It might be one of the most important parts of your business – choosing a name for it. It is what clients will see all the time, so make sure that it represents you and your purpose for the studio. You can find thousands of names for your studio by simply searching on the internet. Or you can create your own – both ways, make sure that it’s unique, and it represents your business’ purpose. Start to think about what words could possibly fit into your dancing studio name. Words like “move, boogie, jump, sway” are showing the nature of dance. Your goal is to create a name that will remain stuck in people’s heads. However, once you’ve chosen a name, think about whether the name is easy to remember, read, and different from other competitors? Does it have a meaning? These aspects matter most, so avoid overused words and names.

Find the perfect location

It is another important step you need to consider for your business: the location. It will determine the type of clients you will attract to your studio. You can choose a family-friendly neighborhood, so you’ll attract many kids, if this is in your plan, of course. Think about what type of dance you’re going to perform. For example, if you choose a hip-hop style of dance, then you should look for a location in the middle of the city where people attend many nights at the club. Try to look for a place in a crowded and open area to make it visible for the people. It may be more expensive, but you’re likely to gain more customers with all the passerby. Also, think about the area’s safety, as some spaces might be affordable enough for you, but with a dangerous neighbor, so it’s not worth it. You want your students to be safe when they come to classes at your studio.

Set up your studio space

If you need to renovate the space before opening it up, make sure you do it long before. Get the renovations done with the help of your friends, family, or call for an interior designer. However, remember to keep your costs low, but you can hire some professionals to do all the work if it’s in your budget. When opening a studio dance, you should know that flooring is the most important element of the space. An appropriate dance flooring will allow you and your students to practice as many styles of dance as you want. Set up the space with all the elements you’ll need. The equipment will include buying a sound system, barres, insulation of the walls, and a security system. Decorating the space according to your services is another important tip. If you’re going to offer many styles of dances, then the space needs to reflect that. If you’re going to offer only one style of dance, then you should stick to that style. Don’t forget to build a website for your business so that you can make yourself known in the online world, too. Post regularly new content on your pages to keep all your students informed about related topics. Decide on which platform you want to be most active on. It is a good way to market your business online, especially at the opening.

Leah Leonard
the authorLeah Leonard