Local businesses use sandwich boards as a source to display advertisements because they are very reasonable, yet they provide users with numerous features and versatility. Since the messages displayed on the sandwich boards have such a massive effect, therefore it is extremely essential that the displayed message must be accurately crafted.
Also, the customizable designs give owners the ability to edit their signage and information, thus potential customers are likely to enter the business. A sidewalk sign that is clearly visible to passersby can be a substantial and affordable investment for even the smallest of businesses.
Below are some tips to craft effective sandwich board messages:
1) Location: The location where you decide to display your sandwich board matters the most. It should be placed where it is easily visible to potential customers and attracts them.
Since sandwich boards are light weight, they can be placed easily at a wide variety of angles right where the consumers can view it.
Usually, small businesses have to face problems of designing and hanging a sign from where everyone can see. Therefore make sure to create an attractive sandwich board and place it in the customer’s line of sight.
2) Special menus: Sandwich boards are mostly used by restaurants and cafes in order to display their daily special or popular menu items. By writing about your famous food and beverage options you might attract customers and they may walk in for a bite.
This way you can also promote your leading menu options on a daily basis and invite customers to taste your appetizers. For a professional appearance, you might consider getting your board customized and should also put your logo or other graphic elements to harmonize with your business’s other promotional displays.
3) Events and promotions: By putting key promotions outside, business owners are elongating the reach of their campaigns and making their sales stand out. Usually, retailers use sandwich boards for advertising their store sales, promotional prices, limited time offers, and loyalty perks for the consumers.
Also, placing these promotions on the entrance generates the interest of people and often attracts pedestrians. This way one can effectively promote events like DJ nights, live music, etc. Even this is the best way to push the sales by using vibrant text on your sign which appeals to the passersby.
4) Funny and humorous messages: These days humour plays an increasingly important role in advertising. The owners set sandwich boards with especially amusing, quirky, and strange messages that are intended to put the potential customers in the right mindset for making a purchase.
The more entertained the customers are, the more they are likely to make a purchase and in addition to that, many customers appreciate less serious and personal element that humorous messages provide.
By designing an attractive sandwich board you will get an edge over your competitors and it will also help you create powerful messages that drive more people into your business. Customize your board and its message into something unique and exciting that people can’t help but read.