Conversations about SEO spending has caused some inarguable and arguable debates over the years. Some feel that some services cost too much. Others feel that the price is very affordable considering the brand the user buys.
The questions every client has to ask top SEO companies:
- How much Do I want to spend?
- How much can I spend?
- How much should I spend?
To make the inarguable debate more arguably effective there is a small breakdown of various points the client should consider below.
1) Some clients pay a monthly retainer. They pay an agreed upon amount for the services they sign up for with their SEO provider. A lot of people argue that this model is a better option. Clients get everything they want for one fee.
2) There are some people who prefer to do a contractual thing. They want something with a fixed fee. This is the step clients take before they decide to do things on retainer.
A common example of this is the “audit services.” This will give the client some idea of what they will have with a retainer-based option.
3) Some clients like the idea of doing things on a project-by-project basis. The client tells the person about the project. They will agree on a fee based on how much work goes into the project.
4) The last one involved the hourly rate, depending on the scope and size of the project.
Which one is better?
To get an inside perspective, the person needs to understand the underlying cots attached to each model.
1) Zach should prepare himself for an expensive investment if he chooses the retainer. Clients can pay anywhere between $750-5,000. It also depends on what the client needs and when. Some want information, while others want something more. Zach should consider all his options first.
Zach also needs to understand the $750 price tag comes with limited options. The $5,00 tag will come with everything under the sun.
FYI: Businesses spend between $2,000-5,000 a month for SEO services. Whether or not Zach wants to pay that much is his choice.
2) Contract services operate a little differently. The prices are fixed, but they can also vary depending on the size and scope of what is needed.
A site audit could cost Zach about $7,000 a month. His social media installation could cost him about $3,000 a month, maybe less if his social media is smaller in scale.
3) The project-based agreements will get more expensive. Some have been known to cost clients $30,0000, more or less.
4) Those who opt for the hourly rate should be prepared to pay between $100-300 an hour. The more experienced SEO consultants will cost a person close to $300 or more an hour.
Does the client need to be suspicious of anything?
Yes, and here are a few now.
1) SEO is changing on a daily basis. There is no way a “guarantee” can be made.
2) Some will claim they can give the clients the best results by “fixing” the system. That is not going to work. Plus, it will hurt the client later.
3) SEO is more about quality, rather than a low price. SEO that has a price tag less then $750 is not to be trusted. They offer shady services.