Before you head out to create any promotional material for your brand, you need to have a clear understanding of your target audience’s objectives and needs. Every promotional material you develop caters to a unique set of needs. For instance, while planning to participate in an exhibition or a trade show, a roll-up banner becomes an important tool for an exhibitor.
Roll-up banners, when well designed and thought-of, can make a substantial impact. They are best used as an addition to point-of-contact or point-of-sale material by allowing you to put across a concise, well-targeted message in front of your prospective clients. Hence, it is crucial to get the right type of design with the right amount of information to leave a long-lasting impression.
Here are some incredibly effective tips for designing a creative roll up a banner stand during your next business promotion-
Correct Logo Placement
The logo is your business’s identity, and that is the first thing you would want the people to see. Placing the logo at the top always gives it the highest visibility and grabs the people’s attention passing by easily. Always make sure to use the high-resolution image of the company logo.
Keep it Short and Simple.
You would obviously want people’s attention by flaunting your company’s expertise, but that doesn’t call for over boarding the design layout with unnecessary information. Don’t try to sell all of your services or products on your roller banner stand; rather, simply highlight your products or services’ unique selling points. A short message is readable in seconds and always easy to retain in the buyer’s mind.
Great Visual Impact
While designing the banner, make sure that it looks visually appealing to the human eye. Your banner needs to be seen easily from across a distance and consistent with other promotional materials designed for the company. Be careful about the colors you use and make sure it complements the logo and the company’s brand identity perfectly.
Main message and Images
Keeping your main message at eye level is most likely to catch people’s attention. People read from top to bottom and left to right, so think about placing your content accordingly. Besides, don’t forget to use high-quality images as graphics are always more appealing than plain content. But make sure not to use low-resolution images as they create a shabby and amateur effect, conveying non-professionalism.
Right Banner Size
The size of the banner completely depends on your advertising needs. If you plan to place only a roll-up banner in the area, then going for a larger size would be better to make it more prominent. However, if you want to use it to complement other advertising products, then opting for a smaller size is preferable.