Before you head out to create any promotional material for your brand, you need to have a clear understanding of the objectives and needs of your target audience. Every promotional material you develop caters to a unique set of needs. For instance, while planning to participate in an exhibition or a trade show, a roll up banner becomes one of the important tools for an exhibitor.
Roll up banners, when well designed and thought-of can make a substantial impact. They are best used as an addition to point-of-contact or point-of-sale material by allowing you to put across a concise, well-targeted message in front of your prospective clients. Hence, it is very crucial to get the right type of design with the right amount of information to leave a long lasting impression.
Here are some incredibly effective tips to design a creative roll up banner stand during your next business promotion-
Correct Logo Placement
The logo is the identity of your business and that is the first thing you would want the people to see. Placing the logo at the top always gives it the highest visibility and grabs the attention of the people passing by easily. Always make sure to use the high-resolution image of the company logo.
Keep it Short and Simple
You would obviously want people’s attention by flaunting about your company’s expertise, but that doesn’t call for over boarding the design layout with unnecessary information. Don’t try to sell all of your services or products on your roller banner stand, rather simply highlight the unique selling points of your products or services. A short message is readable in seconds and always easy to retain in the buyer’s mind.
Great Visual Impact
While designing the banner, make sure that it looks visually appealing to the human eye. Your banner needs to be seen easily from across a distance and should be consistent with other promotional materials designed for the company. Be careful about the colors you use and make sure it complements the logo and the brand identity of the company perfectly.
Main message and Images
Keeping your main message at eye level is most likely to catch people’s attention. People read from top to bottom and left to right, so think about placing your content accordingly. In addition, don’t forget to use high-quality images as graphics are always more appealing than plain content. But make sure not to use low-resolution images as they create a shabby and amateur effect, conveying non-professionalism.
Right Banner Size
The size of the banner completely depends on your advertising needs. If you are planning to place only a roll up banner in the area, then going for a larger size would be better to make it more prominent. However, if you want to use it to complement with other advertising products, then opting for a smaller size is preferable.